About the project

 

Stammkaffee - work in progress

The goal is to create a website, including an e-commerce shop for buying coffee. In a nutshell: Bring great coffee to new customers online and sell more coffee online. Not just their existing fans, also reach new customers. This project has a focus on a human-centred design.

Process

01_Stammkaffee_process.jpg
 

Competitor Analysis

To get a feel for what the competition is doing and what features are needed and what information is important. Both are near the location of STAMMKAFFEE.

Melchior Coffee

02_SWOT_Melchior.jpg
 

Starbucks

02_SWOT_Starbucks.jpg
 

User Map & User personas

There are three different ways when a new customer is looking for information about a coffee selection.

03_UserMap_NewCustomer.jpg
 
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My Notes. Less is more.

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Challenges & small projects