About the project
Stammkaffee - work in progress
The goal is to create a website, including an e-commerce shop for buying coffee. In a nutshell: Bring great coffee to new customers online and sell more coffee online. Not just their existing fans, also reach new customers. This project has a focus on a human-centred design.
Process
Competitor Analysis
To get a feel for what the competition is doing and what features are needed and what information is important. Both are near the location of STAMMKAFFEE.
Melchior Coffee
Starbucks
User Map & User personas
There are three different ways when a new customer is looking for information about a coffee selection.